I’m an impact-oriented Product Design leader with over 7 years of experience growing people and teams. I’ve been crafting experiences people love for over 12 years.

 
 

01. / About

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Nice to meet you! I’m Andréa, a Product Design leader. By day, I’m a Senior Design Lead at Metalab.

Previously, I grew and led the design practice at League. Before that, I was a Product Designer at TWG where I worked with clients like RBC, Wealthsimple, and World Vision.

My work has been nominated for Awwwards and CSS Design Awards. I’ve also won gold & best in show from the W3 Awards for my work on Rebecca Atwood and Ryerson DMZ

 

02. / Studio

In my personal studio, I’ve helped many small businesses grow by making design their competitive advantage.

 

03. / Speaking

When I’m not designing, I’m usually giving talks on Design Ethics, Accessibility, and Inclusivity. I love exploring topics related to design and digital products, so get in touch if you’d like me to speak at your next event.

 

04. / Life beyond pixels

In my spare time, I love deepening my craft in all areas of life. Most recently, I’ve taken to documenting home projects and drawing expletives in elegant hand lettering.

 

05. / Reach out

What about you? Feel free to reach out via email.

  

 

 
 

Based in Waterloo, Canada.

Feel free to reach out at hello@andreacrofts.com, and I’ll be in touch!