Nice to meet you! I’m an impact-oriented Product Design leader with over 8 years of experience growing design teams. I’ve been crafting experiences people love for over 12 years.

Digital Design

Illustration

Lettering

Responsive Web Design

Digital Product Design
Nice to meet you! I’m Andréa, a Product Design leader. By day, I lead the Design and Research team at Loopio.
Previous to that, I was a Senior Design Lead at Metalab and also grew and led the design practice at League. I started my career as a Product Designer at TWG where I worked with clients like RBC, Wealthsimple, World Vision and many more.
My work has been nominated for Awwwards and CSS Design Awards. I’ve also won gold & best in show from the W3 Awards for my work on Rebecca Atwood and Ryerson DMZ.
02. / Studio
In my personal studio, I’ve helped many small businesses grow by making design their competitive advantage.
03. / Speaking
When I’m not designing, I’m usually giving talks on Design Ethics, Accessibility, and Inclusivity. I love exploring topics related to design and digital products, so get in touch if you’d like me to speak at your next event.
04. / Life beyond pixels
In my spare time, I love deepening my craft in all areas of life. Most recently, I’ve taken to documenting home projects and drawing expletives in elegant hand lettering.
05. / Reach out
What about you? Feel free to reach out via email.
Currently based near Waterloo, Canada.
Feel free to reach out at hello@andreacrofts.com, and I’ll be in touch!